The Latest Bulgari Serpenti Watches: The Ever-Evolving Bejewelled Icons

Take a cue on how to win a woman’s heart from the experts at Bulgari. The master watch and jewellery makers sure knows the way to a woman’s heart with their scintillating timepieces and breathtaking jewels. From Elizabeth Taylor, Ingrid Bergman, Sofia Loren, and Grace Kelly to Keira Knightley, Kate Winslet, Angelina Jolie, and the modern millennial woman, the brand has kept its romance thriving through the ages. And the Serpenti collection has played an important part in that.

The Serpenti collection of watches and jewellery from Bulgari has played an important role for the brand, with its iconic design

Embracing the millennial world, the legendary Italian watch and jewellery house is now wooing patrons by catering to the demands of the modern woman who effortlessly transitions from one role to another and changes her wardrobe to suit various moods. The contemporary Serpenti 2017 line offers speed and change with its interchangeable leather straps.

The 2017 edition of the Serpenti watches features with leather straps for the first time in this collection

Serpenti Keeps Its Date With Changing Times

With the new Serpenti watches, Bulgari pays a perfect tribute to its iconic and arguably most popular line. The Serpenti is based on the symbolism of a seductive serpent, which represents wisdom, vitality, and eternal regeneration, as it constantly sheds its skin and takes on another with time. The renewed models transcend the Serpenti’s traditional jewelled universe by adopting a new, chic, and youthful expression, with the classic coiled strap and the world of colours. The watches now come in double-wraparound Karung or calfskin leather. Women can choose from a myriad of colours for their leather strap. For the millennial women who are continuously looking at reinventing themselves with avant-garde fashion trends to express their individuality, these new Serpenti timepieces will be the perfect answer to channel their inner divas. Retaining the classic Serpenti charm and functionality, the evolved Serpenti timepieces in 27mm dials take the desire of transformation in the luxury line to a new hilt.

There are plenty of colours to choose from in Bulgari’s 2017 edition of the Serpenti watches

Behind The Beauty Of Bulgari

With Bulgari, it’s safe to say that it’s a forever kind of love affair. If Rome is synonymous with style and decadence, the world of Bulgari is the undisputed pinnacle of La Dolce Vita glamour that resonates in Rome, having witnessed it first-hand at the heart of Bulgari in Rome and Switzerland. Capturing the Italian exuberance and glamour, I had the opportunity to step into the brand’s iconic store in Via Dei Condotti 10 that captures Rome in its full glory, and houses the brand’s historic gems sported by some of the most glittering array of people on the planet. And it indeed was love at first sight! Flirting with the realms of high jewellery and hautehorology, Bulgari timepieces are a labour of love that are born out of impeccable and meticulous watchmaking processes, crafted out of their several state-of-the-art watch manufacturing facilities in Neuchatel and La Chaux-de-Fonds in Switzerland.

Seen here is Oscar-winning actress, Rachel Weisz, in an advertisement for an earlier edition of the Bulgari Serpenti watch

The massive state-of-the art production unit – the Manufactuire de Haute Horlogerie – is known to be the movement pool, where all technical components are produced under one roof for all mid- to high-end complicated watches. The dial making and design department in La Chaux-De-Fonds translates the design genius onto the watches, where only one master watchmaker works solely on a single timepiece. Les Ateliers unit at the Le Sentier facility is truly an artistic storehouse and an exclusive hand-decoration unit. Here, one can witness the true passion of the skilled watchmakers working minutely on each part – rubbing, polishing, and shaping every single watch component to achieve the perfect harmony of aesthetics and technical know-how. Only a peek into the dazzling world of Bulgari and their fine watch manufacturing facilities can reaffirm your confidence in the brand as the ultimate keepers of fine watchmaking. You would see them as the masters of the art of breathing life and colour into their pièces de résistance, with jewels sourced from around the world.

The Serpenti Story

The Serpenti motif was first adopted in the 1940s and ever since, Bulgari has continuously found new ways of adapting the style to suit newer tastes. The master craftsmen at Bulgari immortalised the snake motif by presenting it on ergonomic gold Tubogas bracelet, which marked the advent of Bulgari’s successful watch and jewellery journey. Recreating the reptilian grace, the various incarnations of Serpenti are hailed as the perfect combination of audacity and elegance, turning it into one of the most recognisable and alluring motifs in the watch and jewellery world.

A symbol of eternal regeneration…if this isn’t the epitome of shedding skin and diving straight into the future, then what is!

Over the years, Serpenti watches have have been created in gold, steel, combinations of metal, and in several other materials including ceramic

Take your pick from these latest models:

Bulgari Serpenti 2017 In Rose Gold And Brown Leather

Perfect for a glamorous cocktail party, this sensual model in 18-carat rose gold, set with a smattering of pavé diamonds on the bezel and a brown leather strap will instantly add to your glam quotient. Set in a curved 27mm oval-shaped case in rose gold, this watch is powered by a quartz movement, with hour and minute hands. The fine marriage of the elegant mother-of-pearl dial and the brown, double-twirl Karung leather strap will wrap your wrist with elegance. This timepiece also comes with a warranty of two years.

This sensual model in 18-carat rose gold, set with a smattering of pavé diamonds on the bezel and a brown leather strap will instantly add to your glam quotient

Bulgari Serpenti 2017 In Steel And Red Leather

Perfect even for the holiday season, this scarlet timepiece is a vision of contemporary sophistication. The red lacquered dial in 27mm, with guilloche soleil treatment, juxtaposed with brilliant-cut diamonds on the bezel, is the ideal accessory for any celebratory soirée. The roman numerals and the hour and minute hands are encased in the petite steel case – all strapped together by a decadent, red, double-twirl Karung or calf-skin leather strap. Water resistant to 50m, this watch will set many hearts on fire.

The red lacquered dial in 27mm, with guilloche soleil treatment, juxtaposed with brilliant-cut diamonds on the bezel, is the ideal accessory for any celebratory soirée